DIGITALABS - ICT & Web Technologies: S.E.O – SEARCH ENGINE OPTIMISATION

SEO target all kinds of elements and contents

DIGITALABS SEO Strategy Process

Intensive SEO approach to online marketing

Saves from duplicating efforts and optimize results

Chart with high-level consulting and a big volume of work

DIGITALABS SEO Strategy Process

Consistent content updates, coupled with the publication of media, blogs, newsletters, etc., contribute to enhancing your online visibility. However, audience interest is directly tied to the quality of the content and the relevance of the covered topics.

While appearing in the first few pages of a search is essential, it does not guarantee customer contact or interest in your product or service. Excessive advertising can, in fact, have a negative impact on visitors (as often observed on platforms like Instagram, TikTok, etc.). The primary objective should always be to address a need or necessity.

GTM - G Analytics

Google stands as the world’s largest search engine, wielding considerable control over the Internet through its partnerships with other major players like Yahoo, Bing, etc. Given its size and global resources, Google is an integral part of the GAFAM conglomerate.

When a client opts for Google advertising campaigns (Google Ads), they gain access to a range of tools that are diverse, scalable, and sophisticated. However, investing in this service for a poorly designed website with subpar content from the start can result in substantial costs for underwhelming outcomes.

SEO marketing holds relevance for B2B, B2C, and B2S businesses. Proficiency in creating and managing Google Campaigns and their associated tools demands skills and a comprehensive understanding of online tools.

For effective and extensive indexing, the SEO specialist should master:

DIGITALABS: Google Tag Manager

Google adheres to its internal policy and reserves the right to reject campaigns or keywords for clients using Google Ads. Importantly, this policy may not necessarily align with the legislation of the country where the company is located.

Comprehending the algorithm in logical (or simple) terms is virtually impossible as the parameters are both infinite and occasionally randomized. Numerous internal and external factors, almost infinite in number, influence search results. Consequently, customers may rely on their web statistics interfaces to gauge the impact.

While paid services have their merits, it is imperative not to depend exclusively on them. Google provides a plethora of powerful tools for analysing the various aspects essential for a well-indexed website. Integrating these practices from the outset is crucial for effective natural indexation in search engines, aligning with, for example, the Google Webmaster Guidelines.

Presently, we embrace Agile Marketing, utilizing practical frameworks to navigate agile marketing (MarTech).

GTM

Google Tag Manager Working Principle

DIGITALABS: Google Tag Manager

GTM

GTM Middleman between Website & 3rd party Tools

DIGITALABS: Google Tag Manager
DIGITALABS: Google Tag Manager

Brafton Creative Content Marketing Agency

20+ SEO marketing tools every pro should know

digitaLABS 20+ SEO marketing tools every pro should know in 2019
Content Ideation | Content Writing | Keyword Research | Keyword Analysis | Link Building | Organic Rank Tracking

An excellent blog guideline By Michael O’Neill

DIGITALABS : Infomaniak Network SA Official Partner
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