SEO and AEO Optimisation

Classic SEO and Answer Engine Optimisation for full visibility in 2026

We apply SEO indexing best practices without relying on external tools that collect data for GAFAM companies. Through internal and open source platforms, we maximise natural indexing and help SMEs gain organic visibility at no additional cost.

Why Our SEO Approach?

  • • SEO built in from the start
    SEO enters the creation process at day one. Hierarchical and semantic coding built into every website from the outset, for maximum visibility.
  • • Less dependence on GAFAM external tools
    We favour independent and open source solutions, as they offer greater transparency and better control.
  • • Maximising natural indexing
    Search engines crawl and rank your website efficiently, without paid advertising or third-party dependencies.
  • • Ideal for small businesses and individuals
    We offer affordable and effective solutions to help local websites increase their visibility.
  • • SEO for e-commerce requires ongoing management
    Small SME websites benefit from structured indexing. E-commerce platforms demand regular optimisation, due to dynamic content and competitive pressure.

SEO Search engine optimisation - ranking - indexation

Indexing: All Content Is Indexed

Search engines index far more than text. Every type of digital content can improve visibility when properly optimised.

Indexed Content Types

  • ✔ Text and Articles: Blogs, web pages, product descriptions and metadata.
  • ✔ Images: Indexed via alt text, file names and structured data.
  • ✔ Videos: Recognised via titles, descriptions and transcriptions.
  • ✔ PDFs and Documents: Can appear in search results when properly optimised.
  • ✔ Structured Data: Schema markup enhances search visibility.
  • ✔ Audio and Podcasts: Indexed when accompanied by transcriptions or metadata.

Any information published online, whether current, outdated or deleted, can be retrieved through search engines. Every action on the Internet leaves a digital footprint, a "digital DNA", which artificial intelligence now traces faster than ever.

Optimising for Search Engines

To maintain effective visibility and ranking, we recommend:

  • • Using SEO-optimised formatting such as headings, keywords and metadata.
  • • Ensuring fast loading speeds and full mobile responsiveness.
  • • Avoiding duplicate or low-quality content, as this can reduce ranking credibility.
  • • Using structured data to help search engines understand your content.

Search engines analyse and index all available content. The combination of relevance and quality is what determines ranking success.

AEO: the new frontier of search visibility

AEO (Answer Engine Optimisation) is the discipline of appearing inside AI-generated responses, bypassing the traditional results page entirely. Google AI Overviews, ChatGPT Search, Perplexity, Gemini and Claude with web access do not rank pages: they cite sources. Being mentioned is the new form of visibility.

Rethinking the role of your website

More than half of all web traffic today is automated. Bots, crawlers and AI engines consult your pages far more often than human visitors do. This inversion demands a new question from every site owner: who is my content actually written for? The answer reframes everything. Your website must no longer merely attract visitors: it must become the ingredient of the AI response.

Why 2026 changes everything

Close to 40 per cent of searches are now resolved without a single click to an external site. AI answer engines synthesise information directly, citing the sources they deem most reliable, best structured, most consistent across the web. What mattered yesterday: the SERP position. What matters today: being the source an AI chooses to cite.

Classic SEO vs AEO: the essentials

SEO AEO
Optimises for SERP rankings Optimises for AI-generated responses
Targets the click and the visit Targets the mention and citation in the response
Keywords and backlinks Structured data and entity authority
For humans who click For AI systems that synthesise

AEO techniques applied by DIGITALABS

  • ✔ Unified JSON-LD @graph (Organization, Person, ProfessionalService linked by @id): entity disambiguation with no ambiguity.
  • ✔ SpeakableSpecification: signals to AI engines which CSS selectors contain the most citable passages.
  • ✔ mentions[] with sameAs Wikidata/Wikipedia: anchors concepts to the global knowledge graph.
  • ✔ llms.txt at the root (llmstxt.org format): an LLM-readable Markdown manifest presenting the entity concisely.
  • ✔ Selective robots.txt: the site owner decides which sections or pages remain accessible to automated systems, including those already linked from the navigation menu. Training blocked (GPTBot, CCBot, ClaudeBot, anthropic-ai...), citation permitted (ChatGPT-User, PerplexityBot, Claude-Web, Google-Extended). AI & Bot Filtering →
  • ✔ Cross-platform consistency: unified NAP, LinkedIn, GitHub, Wikidata. AI triangulates sources; coherence builds trust.
  • ✔ FAQPage Schema and enriched structured data for clients who require it.

AI engines targeted

Google AI Overviews, ChatGPT Search, Claude with web access, Perplexity, Gemini, You.com, Microsoft Copilot. Each engine applies its own trust signals: the DIGITALABS approach targets full coverage of the AI search ecosystem.

DIGITALABS SEO + AEO service

Full audit of the existing setup, end-to-end implementation (JSON-LD, llms.txt, robots.txt, cross-platform consistency) and monthly citation monitoring in AI responses. A single engagement, lasting visibility across both registers: traditional search and AI answer engines.

Improve your SEO and AEO visibility

Audit, implementation and monthly monitoring: rank in search engines and be cited by AI.

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