SEO Indexation Best Practices Without External Google Tools
At DIGITALABS we focus on best practices for SEO indexation without relying on external Google (or similar) tools. Instead, we use internal open-source platforms to ensure maximum natural indexation helping small and local businesses across the EU rank organically without additional costs.
Why Our SEO Approach?
🔹 Built-in SEO from the start – We integrate best practices for organic indexation maximisation right from the creation of a website, not only through independent tools but also by leveraging hierarchical and organic coding for optimal structure and long-term search visibility.
🔹 No reliance on external Google tools – We prioritise independent, open-source solutions for greater control.
🔹 Maximising natural indexation – Ensuring search engines properly crawl and rank your website without paid ads or costly third-party services.
🔹 Ideal for small & local businesses – Affordable, effective, and tailored to help local websites gain visibility.
🔹 E-commerce SEO requires full-time management – While small business sites can benefit from structured indexation, e-commerce platforms often require continuous optimisation due to their dynamic content, frequent updates, and competitive landscape.
We help you structure your website for optimal indexation, ensuring it is search-friendly and well organised without paying for external tools and feeding your data to GAFAM (US) for their business and AI, while keeping in-house data management and privacy at maximum.
Search Engine Indexing: All Content Matters
Key Indexed Content Types:
✔ Text & Articles – Blogs, web pages, product descriptions, and metadata.
✔ Images – Indexed via alt text, filenames, and structured data.
✔ Videos – Recognised through titles, descriptions, and transcripts.
✔ PDFs & Documents – If optimized, these appear in search results.
✔ Structured Data – Schema markup enhances search visibility.
✔ Audio & Podcasts – Indexed when accompanied by transcripts or metadata.
We need to be aware that everything online, whether it is well indexed or not, whether it is old or new, whether it has been deleted or not, is traceable and recoverable via search engines.
Figuratively speaking, we leave DNA traces of everything we do on the internet.
Optimising for Search Engines:
🔹 Use SEO-friendly formatting (headings, keywords, metadata).
🔹 Ensure fast loading speeds and mobile responsiveness.
🔹 Avoid duplicate or low-quality content that may harm rankings.
🔹 Leverage structured data for better search engine understanding.
While search engines scan and index everything they can, relevance and quality determine ranking success. Proper optimization ensures better visibility, engagement, and conversions.
Surf freely and respect your privacy
Ghostery, as an example among others, is a powerful browser extension designed to enhance privacy by blocking trackers and providing insights into website tracking activities. Here are its main privacy features:
- Tracker Blocking
Blocks ads, trackers, and third-party cookies used for tracking browsing behaviour. - Smart Blocking
Automatically optimises which trackers to block for better privacy without breaking websites. - Enhanced Anti-Tracking
Removes tracking data from URLs to prevent companies from following you across sites. - Ad Blocking
Blocks intrusive ads, including pop-ups, banners, and video ads, for a cleaner browsing experience. - Privacy Insights Panel
Shows real-time information on how websites track users and what’s being blocked. - Cookie Pop-up Blocker
Automatically hides or rejects cookie consent pop-ups that appear on websites. - Ghostery Private Search
Offers a private search engine that doesn’t track queries or store search history. - Tracker Analytics
Provides detailed reports on tracking attempts, helping users understand which companies collect data. - Faster Browsing
Speeds up web page loading by blocking tracking scripts and ads that slow down performance.
Data Privacy & User Consent
Users must receive clear and transparent information regarding web tracking, cookies, and data privacy. Any website that employs tracking tools, cookies, or analytics snippets to monitor visitor behavior must comply with GDPR and nLPD regulations (including in Switzerland).
Web tracking enables insights into users’ interests, preferences, and browsing habits. To ensure legal compliance and maintain trust, websites must:
✔ Obtain explicit user consent before tracking activities.
✔ Provide a clear and accessible privacy policy detailing data collection practices.
✔ Allow users to manage cookie preferences in line with regulatory requirements.
Failure to adhere to these policies can result in legal consequences. Businesses must stay up-to-date with evolving data protection laws to safeguard user rights and ensure ethical data handling.
