May 18, 2018
Article in English only
Defining SEO is Easy, Putting It into Practice is Hard – The Gap Between Understanding and Implementation
Defining SEO is theoretically simple: it’s a set of techniques to position a page or website among the top search engine results (primarily Google). While once obscure, today most business owners recognize that without optimization, their online presence risks irrelevance.
Key Implementation Realities
- SEO is not automatically included in website development. Only basic best practices might be integrated during construction. Claiming SEO comes implicitly with website creation is misleading.
- SEO requires specialized expertise. Website developers and SEO specialists need different technical training and skills.
- Positioning takes time. Expect months before seeing tangible results. Once achieved, positioning requires ongoing maintenance against competitors.
Critical SEO Components
- On-Page Elements
- Keywords and their strategic placement
- Content structure and formatting
- Image optimization
- Technical Foundations (implemented during site construction)
- Reliable, fast servers (preferably local)
- SSL encryption certificates
- Strategic domain name selection
- Meta-descriptions in source code
- Semantic hyperlink structure
- Content weight optimization
- Paragraph arrangement
- Clean, standards-compliant code
- External Factors
- Google’s constantly evolving algorithms
- Quality backlinks from reputable sites
- Social media engagement
- Competitor landscape and industry giants
Competitive Reality
In sectors like tourism, ranking organically is exceptionally challenging. Search results for general terms are dominated by industry giants like Booking.com and TripAdvisor, creating effective “blockades” for smaller players.
Continuous Effort Required
SEO cannot be a one-time implementation. Google prioritizes “alive” websites with regular updates, established seniority, and consistent traffic.
Essential SEO Marketing Tools
Professional SEO implementation requires expertise in:
- Content ideation and creation
- Keyword research and analysis
- Link building strategies
- Organic rank tracking
- Comprehensive website audits
Effective SEO demands preparation, analysis, and sustained effort transforming theory into practice is where the real challenge lies.
