December 15, 2018
Article in English only
In today’s competitive digital landscape, an optimized, functional website is essential for business success. Too many websites miss both technical and content requirements, creating poor user experiences. Here’s a comprehensive checklist of non-negotiable standards for effective website development in 2018:
NINE ESSENTIAL WEBSITE STANDARDS
- Fast Loading — Optimize loading times for all users on all devices, including those with slower connections. Use tools like Pingdom or Google PageSpeed Insights to test and improve site speed.
- Mobile Ready — Create responsive, mobile-friendly designs that function seamlessly across all devices, accommodating users who browse on smartphones and tablets.
- Tracking Enabled — Implement analytics to measure website performance. Include functionality to track key metrics such as traffic, goals, and conversions.
- SEO Savvy — Optimize for both search engines and human visitors. Develop compelling, readable content while including all important on-page SEO elements, schema markup, and XML sitemaps.
- Enabled CMS — Include a robust Content Management System that allows clients to publish and edit fresh content regularly, supporting both audience engagement and long-term SEO goals.
- Conversion Optimized — Implement tools for creating effective landing pages that guide visitors through the site and encourage desired actions like appointment scheduling, demo requests, and purchases.
- Email Marketing Integration — Ensure email capture forms sync seamlessly with the client’s email marketing system to build and maintain customer relationships.
- Social Media Integration — Incorporate all relevant social platforms into the design, allowing users to easily access social media pages and expanding brand reach.
- Strong Security — Never compromise on security. Include fundamental security protocols and privacy measures to protect both client and user data.
BONUS CONSIDERATIONS
- Progressive Web Apps — Consider incorporating app-like features such as splash screens, push notifications, and animated transitions to enhance user experience.
- Machine Learning and AI — Explore integration of artificial intelligence tools, like Adobe’s Sensei, to provide more personalized, efficient user interactions.
FOR CLIENTS AND DEVELOPERS
Clients: Understand that effective websites go beyond aesthetics. A successful site requires sophisticated infrastructure and SEO functionality. Invest appropriately in your digital presence quality website development is worth the investment.
Developers: Raise your standards and refuse to create static, one-dimensional sites. Educate clients on the benefits of fully functional websites rather than diluting features to reduce costs.
Implementing these standards as non-negotiable baselines will significantly impact business success and customer engagement online, delivering optimal ROI with every user interaction.